It garnered over 10 million You Tube views and 1 million Facebook shares in less than 24 hours, according to Unruly.To date, it has been shared over 4.5 million times, making it the second most shared ad ever.But Groupon might well have avoided the reputational and financial costs of crisis management if the company simply tested its ad beforehand to get an indication of how the message would be received.In the era of social media, complaints about marketing can go viral so quickly that ad testing is no longer optional.Local guys from Anaheim adult personals are waiting for a private message from the right guy, and you could be that guy.Whether you're looking for a hookup or a date, the best play to meet men living in California singles is to get online.
”The people of Tibet are in trouble, their very culture in jeopardy. And since 200 of us bought on Groupon.com, we’re getting worth of Tibetan food for just at Himalayan restaurant in Chicago.” After the criticism, Groupon stopped airing the commercial and made many apologies about how it had been misunderstood.
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The goal was to produce an ad that was not only relevant to high-quality drama TV but an ad that would make their target audience want to share with their friends.
Overall, the campaign captured viewer’s attention and strengthened feelings about the brand.